Startup City Experience

In the last month, I’ve had the privilege to present my product at two startup conferences. One in Bangalore and other in Singapore. There were few similarities between the two, but overall they were both very different from each other.

Let me Start with our Indian environment..

Startup City is an annual event organized by Silicon India in Bangalore. There have been 2 events so far. Both witnessing a massive response from the startup world. No surprise, since Bangalore is one of the best startup ecosystems around in India.

The event was a success with around 100 startups and 3000 visitors. There were some awards distributed.. Check it out here

It was well managed, with a professional outlook. Nice stalls were provided for the startups. Every startup got an opportunity to pitch their respective companies in front of a decent size audience. (It was my first real pitch in front of a large audience. The experience was wonderful.)

Our Singaporean counterpart was a little different..

Unconference ’09 was the first of its kind which invited startups from across Asia to come and present at an international audience. It is organized by e27 an event management organization based in Singapore.

It had around 30 startups from across South East Asia and some from Japan and HongKong as well.. The crowd was fairly decent sized as well with around 1200+ visitors. Check out their details here

It was a very young crowd and the feel was also very similar. Certainly more colourful of the two. Lots of gaming and fun softwares displayed. Not many softwares on the business space though. It was pretty hectic over there, being the only person available to give the demo from our side.

Some very obvious differences were..

1. The nature of the applications

The Singapore event was full of games and fun applications and mostly online. Some of notable ones being frenzoo.com, socialwok.com and few others. Where as our Indian version comprised of more serious softwares (if that is what Enterprise software means) and mostly catering to the Indian segment. Some of the notable ones being leadsimplified.com, in4velocity.com and adoroi.com.

2. The nature of startup founders

The startup founders at Singapore event were full of young kids some still in their colleges.. It was a total youth affair and I was very surprised (pleasantly) and impressed with their involvement. While at Startup City Bangalore, we had some really senior people, and it was a completely formal affair.

3. The size of booths..

Well, this matters a lot and you can see the two version. On the right is the booth in Singapore, which was basically a stand-up dinner table. and of the left is Bangalore, which is a full-blown space to showcase one’s product and offering. Both demanded creativity. We were better at Bangalore, as we were around 4-5 people there.

Singapore Event
Startup City, Bangalore

Made some good associations at both the places.. With the rise in the number of startups, these events would also increase and give us a greater chance at stardom.

Great, looking forward to many such appearances. Probably move into the larger corporate sector as well..

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