When a company signs up for a Lead Management System, its typical aim is to increase sales and revenue. Ofcourse.. a lead management system does help improve the efficiency of a sales team, but apart from that, it also helps an organization build a great social impact. What they are doing is that they are creating a great platform for their customers. Something that their customers would love and cherish and recommend to others.
Lead Management has proven to make companies faster and proactive and hence close more deals. Saliently, it also improves the customer experience and helps get more referrals. Here are few of the things that it helps improve:
1. Agility of the organization to respond to the first contact.
Present day scenario.. Customers are used to slow and unresponsive organizations which generally take days to respond to any enquiry. Some organizations can take it as an opportunity to grab new customers by quicker response times.
With a Lead Management System, organizations can easily assign enquiries to right salesperson and start responding immediately to enquiries. Thus gaining more respect from customers resulting in a sale. This would guarantee that you’re one of the first to cater to the enquiry and a step above your competition.
2. Better relationship through on-time follow-up
First contact helps a lot but seldom does it result in a sale. It typically takes 5-6 follow-up to convert a prospect into a sale. According to Gartner reports, 70% of your leads are lost due to inconsistent follow-up.
Follow-up is a process of building trust and relationship that helps you get deals. Unfortunately, this is one reason where most of the relationships are broken.
One of the essential things in a Lead Management tool is to help automate the followups. This helps your customer feel special and starts believing in your brand. Result, Sale.
Relationships are built on promises that you make and keep along the way. At every followup its extremely important for you to know what stage of the sales process, the customer is in currently. Also, you should be totally aware of what discussion you’ve had with him previous to this one. This information would keep you on top of things and you can continue the discussion where you last left.
Once you’re on top of your game, the customer wouldn’t have to remind you of anything that happened earlier. This would again increase his trust and help make the relationship even stronger. The more proactive you appear, stronger trust builds and helps you and customers more efficient.
Lead Management System keeps you and your customers in close reach. Customers would relish the experience you give them and they’d continue to bring more business to you.
LeadSimplified is one such Lead Management System, that simplifies your follow-up process and helps you give the best experience to your customers and clients.